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    <title>Ideas</title>
    <link>https://7836126.hs-sites.com/ideas</link>
    <description>Ideas, thoughts and opinions from the Scriberia team.</description>
    <language>en</language>
    <pubDate>Thu, 02 Jul 2026 19:18:53 GMT</pubDate>
    <dc:date>2026-07-02T19:18:53Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Turning instinct into insight</title>
      <link>https://7836126.hs-sites.com/ideas/turning-instinct-into-insight</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/turning-instinct-into-insight" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/DSC00024%20(1).jpg" alt="Turning instinct into insight" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;As the Scriberia Diploma opens its doors to a new cohort, our co-founder Dan Porter shares the thinking behind the course — and what creating and teaching it has taught him.&lt;/h4&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/turning-instinct-into-insight" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/DSC00024%20(1).jpg" alt="Turning instinct into insight" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;As the Scriberia Diploma opens its doors to a new cohort, our co-founder Dan Porter shares the thinking behind the course — and what creating and teaching it has taught him.&lt;/h4&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fturning-instinct-into-insight&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Visual thinking</category>
      <category>Academy</category>
      <pubDate>Thu, 02 Jul 2026 14:13:50 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/turning-instinct-into-insight</guid>
      <dc:date>2026-07-02T14:13:50Z</dc:date>
      <dc:creator>Rachel Porter</dc:creator>
    </item>
    <item>
      <title>Visual thinking gives us humanity, clarity and curiosity</title>
      <link>https://7836126.hs-sites.com/ideas/visual-thinking-gives-us-humanity-clarity-and-curiosity</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/visual-thinking-gives-us-humanity-clarity-and-curiosity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/social-suggested-images/Academy_portraits_Hazel%20White_2020x1130_whiteBG_V1_DE.jpg" alt="Visual thinking gives us humanity, clarity and curiosity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;When the Covid pandemic created an urgent need to share specialist knowledge about end-of-life care, Hazel White discovered the power of visual communication. The experience not only helped clinicians learn quickly in a time of crisis — it changed the way she thinks about communication forever.&lt;/h4&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/visual-thinking-gives-us-humanity-clarity-and-curiosity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/social-suggested-images/Academy_portraits_Hazel%20White_2020x1130_whiteBG_V1_DE.jpg" alt="Visual thinking gives us humanity, clarity and curiosity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;When the Covid pandemic created an urgent need to share specialist knowledge about end-of-life care, Hazel White discovered the power of visual communication. The experience not only helped clinicians learn quickly in a time of crisis — it changed the way she thinks about communication forever.&lt;/h4&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fvisual-thinking-gives-us-humanity-clarity-and-curiosity&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Visual thinking</category>
      <category>Academy</category>
      <pubDate>Mon, 15 Jun 2026 10:56:19 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/visual-thinking-gives-us-humanity-clarity-and-curiosity</guid>
      <dc:date>2026-06-15T10:56:19Z</dc:date>
      <dc:creator>Gemma Todd</dc:creator>
    </item>
    <item>
      <title>It taught me a new way of thinking</title>
      <link>https://7836126.hs-sites.com/ideas/it-taught-me-a-new-way-of-thinking</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/it-taught-me-a-new-way-of-thinking" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/Academy_portraits_Richard_2x1_yellowBG_V1_DE.jpg" alt="It taught me a new way of thinking" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Richard Craig-McFeely joined Scriberia's Visual Thinking Diploma hoping to become better at explaining complex ideas. What he discovered was something much bigger: a new way of thinking.&lt;/h4&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/it-taught-me-a-new-way-of-thinking" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/Academy_portraits_Richard_2x1_yellowBG_V1_DE.jpg" alt="It taught me a new way of thinking" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Richard Craig-McFeely joined Scriberia's Visual Thinking Diploma hoping to become better at explaining complex ideas. What he discovered was something much bigger: a new way of thinking.&lt;/h4&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fit-taught-me-a-new-way-of-thinking&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Visual thinking</category>
      <category>Academy</category>
      <pubDate>Mon, 15 Jun 2026 10:52:28 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/it-taught-me-a-new-way-of-thinking</guid>
      <dc:date>2026-06-15T10:52:28Z</dc:date>
      <dc:creator>Gemma Todd</dc:creator>
    </item>
    <item>
      <title>You don't have to be Michelangelo</title>
      <link>https://7836126.hs-sites.com/ideas/you-dont-have-to-be-michelangelo</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/you-dont-have-to-be-michelangelo" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/social-suggested-images/Academy_portraits_Roman_2020x1130_yellowBG_V1_DE-2.jpg" alt="You don't have to be Michelangelo" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Already an experienced facilitator and design thinker, Roman Schoeneboom joined Scriberia's Visual Thinking Diploma to improve his drawing skills. What he discovered was a far more powerful tool for creating alignment, simplifying complexity and helping people see problems differently.&lt;/h4&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/you-dont-have-to-be-michelangelo" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/social-suggested-images/Academy_portraits_Roman_2020x1130_yellowBG_V1_DE-2.jpg" alt="You don't have to be Michelangelo" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Already an experienced facilitator and design thinker, Roman Schoeneboom joined Scriberia's Visual Thinking Diploma to improve his drawing skills. What he discovered was a far more powerful tool for creating alignment, simplifying complexity and helping people see problems differently.&lt;/h4&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fyou-dont-have-to-be-michelangelo&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Visual thinking</category>
      <category>Academy</category>
      <pubDate>Mon, 15 Jun 2026 10:48:19 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/you-dont-have-to-be-michelangelo</guid>
      <dc:date>2026-06-15T10:48:19Z</dc:date>
      <dc:creator>Gemma Todd</dc:creator>
    </item>
    <item>
      <title>Why visual literacy matters</title>
      <link>https://7836126.hs-sites.com/ideas/why-visual-literacy-matters</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/why-visual-literacy-matters" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/Academy/Academy_portraits_Sande%20Smith_2x1_whiteBG_V1_MS.jpg" alt="Why visual literacy matters" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;We spend years learning to read and write, but very little time learning to think visually. For Sande Smith, Communications Director at the California Wellness Foundation, developing visual thinking skills unlocked a powerful new way to process complexity, communicate ideas and drive change.&lt;/h4&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/why-visual-literacy-matters" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/Academy/Academy_portraits_Sande%20Smith_2x1_whiteBG_V1_MS.jpg" alt="Why visual literacy matters" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;We spend years learning to read and write, but very little time learning to think visually. For Sande Smith, Communications Director at the California Wellness Foundation, developing visual thinking skills unlocked a powerful new way to process complexity, communicate ideas and drive change.&lt;/h4&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fwhy-visual-literacy-matters&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Visual thinking</category>
      <category>Academy</category>
      <pubDate>Mon, 15 Jun 2026 10:43:36 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/why-visual-literacy-matters</guid>
      <dc:date>2026-06-15T10:43:36Z</dc:date>
      <dc:creator>Gemma Todd</dc:creator>
    </item>
    <item>
      <title>Seeing is believing: Visuals inspire action and enhance strategic clarity</title>
      <link>https://7836126.hs-sites.com/ideas/seeing-is-believing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/seeing-is-believing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/stripes.png" alt="Seeing is believing: Visuals inspire action and enhance strategic clarity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Information overload leads to analysis paralysis. And when that happens, how can leaders effectively inspire action?&lt;/h4&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/seeing-is-believing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/stripes.png" alt="Seeing is believing: Visuals inspire action and enhance strategic clarity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Information overload leads to analysis paralysis. And when that happens, how can leaders effectively inspire action?&lt;/h4&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fseeing-is-believing&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Culture</category>
      <category>Engagement</category>
      <category>Clarity</category>
      <pubDate>Thu, 05 Feb 2026 06:24:09 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/seeing-is-believing</guid>
      <dc:date>2026-02-05T06:24:09Z</dc:date>
      <dc:creator>Gemma Todd</dc:creator>
    </item>
    <item>
      <title>Seeing Eye to Eye: How Visuals Bridge the Generation Gap at Work</title>
      <link>https://7836126.hs-sites.com/ideas/seeing-eye-to-eye</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/seeing-eye-to-eye" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/GenZ%20in%20the%20workplace_Colour_01_V1_MS.jpg" alt="Seeing Eye to Eye: How Visuals Bridge the Generation Gap at Work" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;As Gen Z enters the workforce, they’re reshaping how we share ideas, solve problems and connect. Embracing visual communication isn’t just about keeping up — it’s about building clearer, more connected teams for the future.&lt;/h4&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/seeing-eye-to-eye" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/GenZ%20in%20the%20workplace_Colour_01_V1_MS.jpg" alt="Seeing Eye to Eye: How Visuals Bridge the Generation Gap at Work" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;As Gen Z enters the workforce, they’re reshaping how we share ideas, solve problems and connect. Embracing visual communication isn’t just about keeping up — it’s about building clearer, more connected teams for the future.&lt;/h4&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fseeing-eye-to-eye&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Culture</category>
      <category>Alignment</category>
      <pubDate>Thu, 05 Feb 2026 06:11:10 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/seeing-eye-to-eye</guid>
      <dc:date>2026-02-05T06:11:10Z</dc:date>
      <dc:creator>Gemma Todd</dc:creator>
    </item>
    <item>
      <title>6 reasons why visuals supercharge bids and pitches</title>
      <link>https://7836126.hs-sites.com/ideas/the-visual-advantage-how-visuals-help-teams-win-high-stakes-bids-and-pitches</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/the-visual-advantage-how-visuals-help-teams-win-high-stakes-bids-and-pitches" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/pitching2.jpg" alt="6 reasons why visuals supercharge bids and pitches" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Pitches, tenders, bids, presentations — for more than a decade we’ve helped clients make ideas clearer, messages sharper and stories impossible to forget during high-pressure moments. Here, we share how strong visual storytelling can give teams the edge.&lt;/h4&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/the-visual-advantage-how-visuals-help-teams-win-high-stakes-bids-and-pitches" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/pitching2.jpg" alt="6 reasons why visuals supercharge bids and pitches" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Pitches, tenders, bids, presentations — for more than a decade we’ve helped clients make ideas clearer, messages sharper and stories impossible to forget during high-pressure moments. Here, we share how strong visual storytelling can give teams the edge.&lt;/h4&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fthe-visual-advantage-how-visuals-help-teams-win-high-stakes-bids-and-pitches&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Bids and pitches</category>
      <pubDate>Wed, 04 Feb 2026 18:47:43 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/the-visual-advantage-how-visuals-help-teams-win-high-stakes-bids-and-pitches</guid>
      <dc:date>2026-02-04T18:47:43Z</dc:date>
      <dc:creator>Gemma Todd</dc:creator>
    </item>
    <item>
      <title>The neuroscience of visual storytelling</title>
      <link>https://7836126.hs-sites.com/ideas/the-neuroscience-of-visual-storytelling</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/the-neuroscience-of-visual-storytelling" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/oxytocin.jpg" alt="The neuroscience of visual storytelling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Storytelling is a buzzword — but why is it such a powerful way to communicate? And is visual storytelling really more potent than words alone? Scriberia’s Director of Storytelling, Rachel Porter, explores the neuroscience behind why visual stories work so well.&lt;/h4&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/the-neuroscience-of-visual-storytelling" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/oxytocin.jpg" alt="The neuroscience of visual storytelling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;Storytelling is a buzzword — but why is it such a powerful way to communicate? And is visual storytelling really more potent than words alone? Scriberia’s Director of Storytelling, Rachel Porter, explores the neuroscience behind why visual stories work so well.&lt;/h4&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fthe-neuroscience-of-visual-storytelling&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Visual thinking</category>
      <category>Creativity</category>
      <category>Engagement</category>
      <pubDate>Wed, 04 Feb 2026 18:35:45 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/the-neuroscience-of-visual-storytelling</guid>
      <dc:date>2026-02-04T18:35:45Z</dc:date>
      <dc:creator>Gemma Todd</dc:creator>
    </item>
    <item>
      <title>Why change communication fails - and how to make it stick</title>
      <link>https://7836126.hs-sites.com/ideas/why-change-communication-fails-and-how-to-make-it-stick</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/why-change-communication-fails-and-how-to-make-it-stick" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/26.01.28_EDIOTIRLA_SCRIBERIA__ALT_CK_V1.png" alt="Why change communication fails - and how to make it stick" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;&lt;span style="color: #3d3d3a;"&gt;Most transformation programmes fail not because the strategy is wrong, but because the communication is. Scriberia's Chris Wilson believes that&amp;nbsp;humanising change — and making it visual — is what separates the 12% that succeed from the rest.&lt;/span&gt;&lt;/h4&gt; 
&lt;p&gt;Only 12 per cent of transformation projects fully achieve their stated goals. That number should stop us in our tracks. &lt;span style="color: #141413;"&gt;After all the planning, the consultants, the town halls, the decks — only one in eight transformations actually lands. &lt;br&gt;&lt;br&gt;In our work with organisations going through change, we see the same pattern again and again: the strategy is sound, but the communication of it is broken. People don't understand it. They don't see themselves in it. And so they don't believe in it.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://7836126.hs-sites.com/ideas/why-change-communication-fails-and-how-to-make-it-stick" title="" class="hs-featured-image-link"&gt; &lt;img src="https://7836126.hs-sites.com/hubfs/26.01.28_EDIOTIRLA_SCRIBERIA__ALT_CK_V1.png" alt="Why change communication fails - and how to make it stick" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;   
&lt;h4&gt;&lt;span style="color: #3d3d3a;"&gt;Most transformation programmes fail not because the strategy is wrong, but because the communication is. Scriberia's Chris Wilson believes that&amp;nbsp;humanising change — and making it visual — is what separates the 12% that succeed from the rest.&lt;/span&gt;&lt;/h4&gt; 
&lt;p&gt;Only 12 per cent of transformation projects fully achieve their stated goals. That number should stop us in our tracks. &lt;span style="color: #141413;"&gt;After all the planning, the consultants, the town halls, the decks — only one in eight transformations actually lands. &lt;br&gt;&lt;br&gt;In our work with organisations going through change, we see the same pattern again and again: the strategy is sound, but the communication of it is broken. People don't understand it. They don't see themselves in it. And so they don't believe in it.&lt;/span&gt;&lt;/p&gt;   
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7836126&amp;amp;k=14&amp;amp;r=https%3A%2F%2F7836126.hs-sites.com%2Fideas%2Fwhy-change-communication-fails-and-how-to-make-it-stick&amp;amp;bu=https%253A%252F%252F7836126.hs-sites.com%252Fideas&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Change</category>
      <pubDate>Wed, 04 Feb 2026 18:17:58 GMT</pubDate>
      <guid>https://7836126.hs-sites.com/ideas/why-change-communication-fails-and-how-to-make-it-stick</guid>
      <dc:date>2026-02-04T18:17:58Z</dc:date>
      <dc:creator>Gemma Todd</dc:creator>
    </item>
  </channel>
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