Most transformation programmes fail not because the strategy is wrong, but because the communication is. Scriberia's Chris Wilson believes that humanising change — and making it visual — is what separates the 12% that succeed from the rest.
As a leader it's your job to see the bigger picture and help others see it too. And there is no more important time to clearly share that vision than when change is on the cards, says Dan Porter, Scriberia co-founder.
Steering a steady course to positive, lasting change within your organisation relies on more than ambition. We look back on the still-relevant advice of author and change management pioneer, William Bridges, who famously argued that the key lies in the effective communication of “four Ps”. So, what are they — and how can visuals help?
Like most businesses, we spend a lot of time thinking about the questions you might have about what we do. And this is a big one: can you really draw your way to success in business? Can a drawing really be the thing that makes the difference? The simple answer is yes. Let co-founders, Dan and Chris, explain... “Every business, organisation and brand talks about its vision. But how many of them have actually made it visual?” says Dan. “For some reason, there's a gap between our innate understanding of the usefulness of visuals, and our willingness to use them when it really counts.”
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