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    Ideas

    Exploring ideas, insights and stories that help teams think clearly and communicate powerfully. Scriberia’s thought leadership blog shares fresh perspectives on strategic storytelling, visual communication and creative engagement — helping organisations turn complexity into clarity, alignment and meaningful action.

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    change

    Why change communication fails - and how to make it stick

    Most transformation programmes fail not because the strategy is wrong, but because the communication is. Scriberia's Chris Wilson believes that humanising change — and making it visual — is what separates the 12% that succeed from the rest. Only 12 per cent of transformation projects fully achieve their stated goals. That number should stop us in our tracks. After all the planning, the consultants, the town halls, the decks — only one in eight transformations actually lands. In our work with organisations going through change, we see the same pattern again and again: the strategy is sound, but the communication of it is broken. People don't understand it. They don't see themselves in it. And so they don't believe in it.

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    change alignment

    The four Ps of change communication

    Steering a steady course to positive, lasting change within your organisation relies on more than ambition. We look back on the still-relevant advice of author and change management pioneer, William Bridges, who famously argued that the key lies in the effective communication of “four Ps”. So, what are they — and how can visuals help?

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