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Ideas

Exploring ideas, insights and stories that help teams think clearly and communicate powerfully. Scriberia’s thought leadership blog shares fresh perspectives on strategic storytelling, visual communication and creative engagement — helping organisations turn complexity into clarity, alignment and meaningful action.

Why visual literacy matters

We spend years learning to read and write, but very little time learning to think visually. For Sande Smith, Communications Director at the California Wellness Foundation, developing visual thinking skills unlocked a powerful new way to process complexity, communicate ideas and drive change.

Why change communication fails - and how to make it stick

Most transformation programmes fail not because the strategy is wrong, but because the communication is. Scriberia's Chris Wilson believes that humanising change — and making it visual — is what separates the 12% that succeed from the rest. Only 12 per cent of transformation projects fully achieve their stated goals. That number should stop us in our tracks. After all the planning, the consultants, the town halls, the decks — only one in eight transformations actually lands. In our work with organisations going through change, we see the same pattern again and again: the strategy is sound, but the communication of it is broken. People don't understand it. They don't see themselves in it. And so they don't believe in it.